October 2007 – June 2009

A platform for young designers as a gateway to the outside world

Judith ter Haar initiated Coming Soon in October 2007 in collaboration with ArtEZ Institute of the Arts. Starting from the Biƫnnale shops, Coming Soon was one of the first concept stores in the Netherlands that revolved around Dutch fashion and product design by emerging young talents. In a city where Dutch fashion talent is nurtured and educated, a permanent platform in Arnhem was a necessity. Product design was presented next to fashion in a curated story. In this sense, retail became a platform for education and connection.